Black Friday is fast approaching, and if you love Amazon like I do, you're probably planning to check a few items off your wishlist. But before you grab your credit card and head online, you might want to reconsider your strategy. Black Friday might be the year's biggest shopping event, but Amazon's enormous marketplace and fluctuating prices make it nearly impossible for the average shopper to find the best deal, and it only gets worse on Black Friday– especially because many sellers raise prices to give the illusion of a big sale.
Luckily, there’s an easy way to outsmart the Amazon system and ensure you pay the lowest price every time you shop: Honey.
Honey was able to save me $149.80 on a new TV, and all I had to do was click:
Same TV, same two-day shipping, just cheaper!
Here’s how it works:
Add Honey to your browser (it's free and takes two seconds). The next time you shop on Amazon, Honey will check to make sure the price displayed is truly the lowest price available. After accounting for item price, tax, shipping, seller rating, and Prime status, Honey will display a little orange tag with savings if a better deal is found.
Savings can range from $.02 to hundreds of dollars— not bad considering it takes zero effort. You can even make sure retailers haven't recently raised the price on an item with Honey's handy Price History tool:
Sometimes the displayed price is actually the lowest price, and in that case, Honey tells you. Either way, you’ll feel confident knowing you didn’t get ripped off.
And Amazon is just the beginning. Honey's most popular feature, recommended by Time, Forbes, and Business Insider, automatically finds and applies promo codes at checkout on over 30,000 sites, including J. Crew, Expedia, Macy's, Target, and Groupon.
Check it out in action on Best Buy. I was already getting a great deal ($30 gift card with purchase) but Honey found a promo code that saved me an additional $44.10!
$44 saved? Not bad for one click.
If you do one thing before Black Friday, add Honey to your browser. It's free and it can save you some serious cash.