The Amazon Beauty Products People Actually Want
Amazon is great for a lot of things: pet food, cleaning supplies, extra batteries...the list is as accommodating as Prime shipping. When it comes to fashion, however, the style elite tend to stick to favored brands unavailable in the mega-marketplace. The exception, we know, includes winter outerwear, men's watches, and travel accessories. But, what about beauty products?
Amazon has its best-sellers (read our honest reviews here). But considering the big sales and trusted brands available at big-box retailers like Ulta and Sephora, what are shoppers really looking for on the digital forum? Apparently, nice skin and good dental hygiene.
Using Honey's Droplist — a tool that alerts members when a selected product drops in price — we took a deep dive into the top 100 beauty-related products and analyzed over 1,200 Droplist saves.
Great skin is a no-brainer, right? Everyone wants that. So, what's the second thing everyone wants? Hint: It's not to smell nice or even flaunt good hair. Honey members are all about the pursuit of nice pearly whites. Over one-fifth of saves are dental related, with the most popular product being the Waterpik Water Flosser Electric Dental Countertop Oral Irrigator. This dentist-approved tool does the same job as dental floss...but with water pressure and less awkward maneuvering on your part. The majority of the dental list features electric toothbrushes, which can be quite expensive and worth watching for a price drop.
In the early to mid 2010s, the "no-makeup makeup look" took magazine covers and red carpets by storm, with models and celebrities opting for a fresh, dewy visage with only hints of blush and mascara. We're not sure if Amazon got the memo, but Honey members are still riding this trend hard. According to Droplist, few shoppers actually opt for color cosmetics (eye shadow, lipstick, etc.). Most would rather concentrate on skin care. In fact, the majority of beauty saves (38%) fall into the skin category.
Within this category, almost half of what shoppers are looking for is some type of face moisturizer or serum. Popular hydrating products range from $20 cult-favorite TruSkin Vitamin C Serum to foreign finds like Hadalabo JAPAN Skin Institute Gokujun Premium Hyaluronic Solution to drugstore oldies-but-goodies like Neutrogena Rapid Wrinkle Repair Retinol Regenerating Face Cream & Hyaluronic Acid Anti Wrinkle Face Moisturizer.
Because eye cream and face masks don't come cheap either, they make up the second and third most popular skin categories, with sunscreen and face cleansers (also essentials!) rounding out the skin-care category with the least saves.
While grooming products for men and hair items together consist of 20% of the top products on Amazon, the most popular item across all beauty categories is actually a hair tool: the Revlon One-Step Hair Dryer & Volumizer Hot Air Brush in black. Why buy two hot tools when you can buy one, right? Interestingly, most popular hair products are tools like curling irons and hair dryers rather than styling product, with the exception of It's a 10 Miracle Leave-In Product and Moroccanoil Dry Texture Spray.
So, the next time you're mindlessly adding to cart, remember what can wait for your next Sephora or CVS run and what's worth the Prime shipment...and don't forget to floss!