8 Beauty Influencers You Need to Follow Now
Many moons ago, it was more complicated to learn how to do a cool eye-shadow look or find out which face cleanser works best with breakouts. We either had to go to the mall and visit the department store makeup counter, peruse various beauty magazines, or beg for advice from a knowledgeable and patient older sibling. Thankfully, educating yourself about beauty is much easier these days, thanks, in part, to the Internet.
We know, we know: There have certainly been makeup trends that have inundated our feeds ad nauseam, but there are also so many influencers that offer fresh, diverse perspectives. Social algorithms not picking up on your jam? We found beauty content you can personally relate to.
While they may not be as well-known as Jaclyn Hill or Patrick Starrr, these eight beauty accounts showcase unique talents and helpful tips make them ones to watch. From natural hair care tutorials to mod-inspired eyeshadow, the inspiration ahead makes it worth your follow.
If you’re the type of beauty fan who prefers to switch up their makeup, whether it’s rocking a minimal look one day or experimenting with Euphoria-inspired eyes on another, hit the follow button on Ashley Quiroz’s Instagram. This tattooed, Arizona-based makeup guru is not only the queen of variety when it comes to looks, but also knows how to bring little unexpected thrills. Case in point: this gorgeous bronze-y look accented with tiny pearls in her baby hairs. Subtle, but stunning, nonetheless.
In a world full of barely-there, Glossier-inspired makeup, bright, colorful eyeshadow can bring a sigh of relief. D.C.-based beauty vlogger Lauren B. Brown, who goes by the handle Raggedy Royal, doesn’t hesitate when it comes to donning bright makeup. You’ll find Lauren matching her lashes to her lipstick or painting rainbows on her eyes that would make Lisa Frank herself (neon) green with envy.
Monica Veloz, known as MonicaStyleMuse, proves that you don’t have to drop massive amounts of coin to get glowed up, as she frequently features tutorials using affordable makeup brands on her channel. A proud Afro-Latina, Monica discusses skin tone makeup inclusivity when reviewing new products (like when she pointed out how Juvia’s Place showed deeper tones first in its foundation chart, which is something we don’t usually see!) and also often speaks Spanish in her video tutorials.
A head full of long, voluminous hair has long been a symbol of beauty, but makeup artist and influencer Emmy Combs proves that standard is fast becoming obsolete. Combs, who lost her hair due to the autoimmune disorder alopecia, will inspire you with her confidence and warm personality, as well as her undeniable makeup artistry.
Lexington Hartman is far from your average beauty blogger. Alongside brow tutorials and serious nail art inspo, you’ll be entertained by her Guy Fieri worship and be compelled to shop her stylish, plus-size outfits. For a solid mix of beauty knowledge and drop-dead humor, this San Diego content creator is a must-follow.
If you’ve always thought of mod-era models Twiggy and Peggy Moffitt as the ultimate beauty icons, you’ll love @beatsbylizzie’s Instagram feed. The Atlanta-based makeup artist is a certified genius when it comes to creating ‘60s-inspired makeup, albeit with a modern twist.
Learning how to properly maintain naturally curly hair can be tricky, so it helps when beauty influencers share their tips. Joyjah’s feed is filled with hot-tool tutorials and product advice that is sure to help any fellow curl-friends.
Flawless skin has always been a cherished in beauty, but the truth of the matter is, nobody — not even Kim Kardashian — has a perfect, mannequin-like complexion. (Spoiler alert: we all have pores!) That’s why skin-positive influencers, like Kali Kushner of the Instagram account My Face Story, are refreshing to see. Kali challenges her followers to view their skin “flaws” in a more positive way, while also being honest about her self-esteem struggles and her own acne journey.