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Pass the Card with David Dobrik and Addison Rae

Pass the Card Campaign: Celebrating Moms With Endless Appreciation

Honey Staff | Apr 29, 2020

This year, Mother’s Day is going to be celebrated a little differently than usual. Many families won’t be able to physically get together, meaning interactions will likely take place digitally. We at Honey want to do something really special to help show appreciation for moms. Honey is always looking out for our members, so this Mother’s Day we’re going a step further and looking out for moms by creating a giant Mother’s Day Card video chain to show them the appreciation they deserve during this stressful time.

WHY:

By getting involved, you will support Honey’s $100K donation to Baby2Baby, a non-profit helping families impacted by Covid-19. To learn more about Baby2Baby or make an additional donation, go to www.baby2baby.org.

Baby2Baby is working around the clock to provide essential items like diapers, wipes, formula, blankets, hygiene items, school supplies and more to children impacted by COVID-19.

WHO:

We’re teaming up with Baby2Baby and Addison Rae*, David Dobrik*, Daisy Keech* and others to drive awareness and create this mass show of appreciation

HOW:

To show your support you can create a video where you:

  1. Get your card from off-camera (camera left). 

  2. Show a message of appreciation to your mom or moms everywhere. (Messages can be featured with in-app text and timed to appear with card or handwritten.) 

  3. Pass your card off-camera (camera right).

  4. Finish by tagging the video with the hashtags #PassTheCard and #HoneyChallenge and tagging/challenging 5 friends to do the same.

WHEN:

You can post your videos on your social media channels (Instagram and TikTok) up until May 6, at which point we’ll gather videos to create a memorable montage celebrating moms to be shared on May 8.

*Participants sponsored by Honey for #PassTheCard

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