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01 13 2021 Small Business Wellness Brandsv1

10 Small Brands Behind Your New Favorite Wellness Products

A good wellness routine — whatever it may consist of — should serve you, first and foremost. That can look like taking extra time for Sunday evening skin care or savoring a daily morning smoothie. It’s also worth mentioning that the most beneficial habits and practices also incorporate supporting small businesses — here's why.

For starters, small businesses may not have the broadest range of products, but their founders are experts within their categories, be it shea butter or non-toxic candles.


Additionally, as so many independent businesses have been economically vulnerable and struggled to compete with retailer behemoths over the last year, shopping smaller brands (even if they're sold in big-box stores) can feel more gratifying right now. After all, shouldn’t your personal definition of well-being also include spending your money thoughtfully? If yes, the 10 brands below are great places to start.

Golde Cacao Turmeric Latte Blend


Founded by Trinity Mouzon Wofford, Golde is a wellness brand that’s all about using high-quality superfoods that promote beauty inside and out with skincare and supplement products. To kickstart a healthy 2021 habit, consider making Golde’s Cacao Turmeric Latte Blend — packed with turmeric, coconut, cardamom, and cinnamon — a regular part of your AM routine. 

SHOP: Cacao Turmeric Latte Blend, $29, available at Golde

Bala Bangles


Breaking a sweat can do wonders for your physical and mental wellness, and Bala offers a little extra challenge to your workout with its line of colorful, minimally designed weights. The bangles, a brand signature that made a memorable appearance on Shark Tank last year, are the must-have item. Toss them on when you’re signing in for a virtual barre class or taking a mid-day walking.

SHOP: Bangles, $49, available at Bala

Klur Elements of Comfort


Klur’s body oil is another beauty-editor favorite for its luxurious formula that’s quickly absorbed into the skin and smells like a dream thanks to Neroli Orange Blossom, Bulgarian Rose, and French Lavender. Created by aesthetician Lesley Thornton, Klur houses but a handful of clean skincare products that are each worth exploring.

SHOP: Klur Elements of Comfort, $70, available at Vince

The Lanshin Pro


Brooklyn-based Sandra Lanshin Chiu is an expert on all things Facial Gua Sha and Chinese Medicine-based skin care. While you might be moved to book an appointment with her directly, you can also purchase her Gua Sha tools to begin your own at-home facial routine, which can help with depuffing, lifting, and reducing the appearance of fine lines.

SHOP: Lanshin The Lanshin Pro, $125, available at The Detox Market

KNC Beauty

KNC Beauty 

Even in a rush, these retinol-infused eye patches by KNC Beauty will become a key part of your morning routine and help make you look awake even when you haven’t had your first cup of coffee. Founded by influencer and entrepreneur Kristen Noel Crawley, the KNC Beauty brand has been spotted all over social media for its super playful under-eye patch designs.

SHOP: All Eyes On Me! All-Natural, Retinol-Infused Eye Mask, $25, available at KNC Beauty and Sephora

Circumference Pure Balancing Face Oil


If you’re not yet a regular facial oil user, Circumference might just change your habits. The sustainable beauty company uses plant-derived ingredients in its Balancing Botanical Face Oil, a brand signature. The results are moisturized, glowing skin, without any hint of an oily appearance.

SHOP: Pure Balancing Botanical Face Oil, $100, available at Circumference

Hanahana Beauty

Hanahana Beauty

Those who know beauty rave about Hanahana products. Founded by Abena Boamah-Acheampong, the brand creates super-nourishing, small-batch shea butter products inspired by and sourced from Ghana. Experiencing dry winter skin? Looking for a luxurious solution without questionable ingredients? Don’t hesitate to try one of the brand’s formulas.

SHOP: Eucalyptus Shea Body Butter, $26, available at Hanahana Beauty

Then I Met You Balm

Then I Met You

Taking care of yourself can sometimes be as simple as washing the day off before heading to bed. That’s where Then I Met You comes in with its beauty-editor-loved cleansing balm, which luxuriously works to melt away makeup, sweat, sunscreen, and anything else you’ve encountered using smoothing ingredients including grapeseed oil and vitamin E.

SHOP: Living Cleansing Balm, $38, available at Then I Met You

Oui The People BIG MOOD Bath Soak

Oui The People

Even if you’re not the biggest fan of baths, it’s worth giving them another shot to use this enriched bath soak formula by Oui The People. Not only will the essential oils soothe your skin and smell amazing, but the mix of magnesium, potassium, and calcium is intended to ease stress and promote tranquility. Trust: The pruny fingers will be worth it.

SHOP: Big Mood Bath Soak, $28, available at Oui The People

Otherland Chandelier


Otherland has become a favorite home fragrance brand for its range of beautiful scents, pretty packaging, and toxic-free formula. If you’re in the market for a scent to bring some tranquility and warmth to your space — without breaking the bank, either — look here.

SHOP: Chandelier, $36, available at Otherland

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