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Brands Helping Out During COVID-19

All the Brands Giving Back to Shoppers — and the World

Jackie Lam | Apr 21, 2020

In these unprecedented times, we’ve witnessed some amazing acts of empathy and unity. While it's our business to find impressive savings, let's talk about the brands stepping up to lend a helping hand to their customers — and the world at large. 

“We’re seeing innovation, collaboration, and activations taking place within days and weeks instead of months or even years prior,” says Maureen McComsey, a social impact strategist and founder of Momentum for Good. “With the government being overloaded, both major corporations and small to medium businesses alike are filling the gap with the support of NGOs and non-profits.” 

READ MORE: Need relief from your monthly bills? Credit and utility services are helping consumers with partial refunds and decreased payments.

Here at Honey, we strive to help online shoppers buy better, whether that be with our browser extension, mobile app, or even Honey Gold program. Part of smart shopping is supporting the companies — from beauty and wellness brands to tech and auto giants — that are giving back.

Beauty Brands Giving Back

Beauty

The Body Shop: The longtime crusaders of cruelty-free and ethical beauty products are donating 30,000 units of cleansing products to communities that are most vulnerable during the pandemic: senior communities and shelters. 

Coty, Inc.: The beauty manufacturer behind brands such as CoverGirl and Gucci is shifting focus to offer hydro-alcoholic gel to medical and emergency services that are facing shortages, gratis.  

CURLS: The natural hair-care brand is donating hand sanitizer, gloves, and KN95 ventilator masks to health organizations that need them the most.  

Every Man Jack: Shoppers who spend $20 online will receive a free bottle of hand sanitizer.

Glossier: The millennial beauty brand is giving 10,000 health workers its first-ever hand cream for free. 

Glow Recipe: The Korean beauty company has donated over $80,000 of skin-care products, including its Blueberry Bounce Cleanser and Banana Soufflé Moisture Cream, to frontline workers.

Guerlain: Instead of producing luxury, top-shelf makeup, fragrance, and skin care, the prestige beauty brand has devoted two of its production sites to make hand sanitizer, which will be donated to hospitals. 

Orly: The nail brand has shifted production in its factories to manufacturing alcohol-based hand sanitizer spray. The first 10,000 units will be given to the homeless population in LA.  

Rituel de Fille: The cosmetics company converted its manufacturing to making hand sanitizers. To make it affordable for all, Rituel de Fille is offering its cruelty-free sanitizer spray for a pay-what-you-can, three-price-tier model.  

Tech

Adobe: To help enable distance learning, if you’re a student or teacher, through May 31 you can request free home access to its Creative Cloud suite. Schools, government agencies, and businesses can run 90-day licenses through July 1. 

Airtable: The tech company that creates online databases and spreadsheets is offering its Airtable Pro product for free to mutual aid projects. Students that provide an .edu email can gain a free two-year subscription. 

Casetify: The maker of custom phone cases and tech accessories is donating all the proceeds of its high-in-demand U.V. Sanitizer gadget to Coronavirus Relief

Hootsuite: The popular social media management platform is offering free access of its pro version to non-profits and small businesses that are most impacted by the coronavirus.  

Mailchimp: Through June 30, the newsletter and email campaign service is offering free accounts to public service organizations that are sending mission-critical information about COVID-19. Think: healthcare providers, non-profits, local governments, and schools. 

T-Mobile: As part of its new 5G for Good initiative, the cell phone carrier rolled out its affordable Connect Plan in late March. The low-cost $15 talk, text, and data plan helps those who are most vulnerable and need to communicate.  

Fashion Brands Giving Back

Fashion

Alice + Olivia: Buy a protective face mask, and one gets donated to communities that need them the most. 

Allbirds: The New Zealand-American shoe company has donated $500,000 in shoes to healthcare workers. Customers can also donate a free pair of kicks to a selected healthcare worker through its buy-one-give-one bundles.  

Armani Exchange: The luxury fashion house ordered all its production facilities in Italy to focus on the manufacturing of medical overalls for healthcare personnel. 

Clove: The new footwear brand designed for healthcare workers has donated pairs of shoes and compression socks to those on the frontlines. 

Crocs: Through its “Sharing a Free Pair for Healthcare” program, the shoe brand is donating pairs of clogs, shipping included, to medical professionals who put in a request on the brand’s website. 

Christian Siriano: The fashion house has put a stop to clothing production and tasked its work-from-home sewing team to produce face masks for healthcare personnel. All donations made on the designer's website will go toward the making of this crucial piece of personal protection equipment.  

Gap, Inc.: The fashion conglomerate shifted to manufacturing personal protective equipment such as masks, gowns, and scrubs for healthcare workers. 

Hedley & Bennett: The well-known apron brand for chefs has converted its factory to exclusively producing face masks. It’s also offering a buy-one-give-one on its “Wake Up & Fight” non-surgical, cotton masks, so you can feel good, look good, and be safe.  

Keen: Through its “Together We Can Help” campaign, the footwear brand donated 100,000 pairs of shoes to families in need and those on the front lines. 

Prada: The luxury design house kept its factory in Montone, Italy, open for the sole purpose of making 80,000 medical overalls and 110,000 non-surgical masks for healthcare workers. 

Reformation: The LA-based sustainable fashion brand partnered with the City of Los Angeles and Mayor Garcetti to launch Millions of Masks. The initiative organizes local manufacturers to make five million non-medical masks to essential workers.  

TOMS: As part of its Global Giving Fund, since April 1, the popular shoe brand is donating a third of its net profits to support organizations that are responding to COVID-19 in both the U.S. and internationally. Orgs in the mix include Americares, Crisis Text Line, International Medical Corps, Partners in Health, and WaterAid. 

Wolverine Worldwide: The footwear and apparel brand has donated 1,200 pairs of boots and shoes and 250 pairs of shoes to frontline workers such as healthcare workers and fire and police departments.

Home

Boil & Branch: The bath and bedding store is donating 10% of its proceeds toward manufacturing pillows and mattresses to emergency medical operations. 

Made in Cookware: 15% of all sales from select items will be donated to Southern Smoke, a 501(c)(3) foundation that assists those in the food and beverage industry.  

Otherland: The independent candle company will donate 10% of your purchase to an N.Y. food bank. Plus, you save 10% by punching in the promo code SUNSHINE at checkout.  

Sardel: The Italian cookware brand will be donating 5% of all its revenue in April to the Red Cross. 

Wellness 

Alto: The prescription delivery service has tapped into its courier delivery capabilities to launch a personal protective equipment (PPE) model in the San Francisco Bay Area community.  

Apostrophe: The dermatology telemedicine platform will donate all profits from the sales of its hand sanitizer to the WHO COVID-19 Response Fund. 

The Honest Company: The home and personal goods company founded by Jessica Alba has donated 3 million diapers, 20,000 personal care products, and 30,000 packs of wipes to homeless shelters, health clinics, and family resource shelters.

Trilogía: The natural wellness brand and cannabis company launched a Masks for Good GoFundMe campaign, which raised over $40,000. The money will go toward manufacturing 20,000 KN95 masks, to be donated to hospitals across the U.S.  

Entertainment Companies Giving Back

Entertainment

Bandcamp: On March 20, the music streaming platform donated its revenue share to artists and labels. It was the biggest sales day ever, with 800,000 items sold, which totaled $4.3 million in merch and music.

Goldstar: The discount ticketing selling platform is offering full credit plus tossing in an extra 10% to all cancelled events. The credit never expires, and you have a year to redeem your bonus.  

HBO: For a limited time, you can watch over 500 hours of live programming for free. It’s part of HBO’s "Stay Home Box Office" promo. You don’t need a subscription and can stream on either HBO Now or HBO Go. 

Vivid Seats: The event ticketing company is donating 10% of each gift card purchased to MusicCares, which helps those who work in the music industry who were affected by the coronavirus.  

YouTube Premium: Through May 30, YouTube is offering more than a dozen original series for anyone to enjoy. Titles to choose from include: Impulse, Foursome, and Sherwood.

Auto

21st Century: Customers will get 25% deducted on their April insurance premium.

AAA: If you’re a policyholder with a policy that’s in effect from March 16, 2020, to May 15, 2020, you’ll receive a 20% refund check for that period.

Allstate: Its Shelter-in-Place Payback will give its customers a 15% discount on their monthly premiums in April and May.

Farmers Insurance: Customers will get 25% off their premium in April.

Geico: If you renew your next policy term, you’ll get 15% docked from your payment.

The Hartford: Customers can expect a 15% on their April and May premiums.

Liberty Mutual Insurance: Personal car insurance holders in the U.S. will get 15% refunded on two months of their auto premium.

Mercury: Customers will get 15% off their April and May premiums.

Progressive Insurance: If you have a policy as of April 30, you’ll be credited 20% of your April premiums. And if you have a policy with Progressive as of May 31, 20% of your May premiums will be credited in June.

State Farm: While the credit varies per state, most policyholders can expect to get about a 25% credit through May 31. 

USAA: If your policy was in effect as of March 31, you’ll get two months’ worth of premiums added to your account.