About Lucky Brand

Founded in California in 1990, Lucky Brand Jeans is an American denim and apparel company operating over 251 stores in North America and in select department stores worldwide. While cleverly branded denim is a major selling point of the company, Lucky Brand also produces professional attire, outerwear, activewear and t-shirts. Lucky Brand’s products and stores reflect a bohemian aesthetic, and their denim is instantly recognizable by the “LUCKY YOU” trademark stitched onto the outside of the fly shield. The Lucky Brand Foundation was subsequently launched in 1996 with the philanthropic goal of helping children and has raised over $8 million for numerous children’s charities to date.